Love-Hate Relationship with Rainy season

Rainy season is the most awaited season in almost all parts of India. Rain takes away the heat, sweat and humidity and bring along the cloudy sky, fresh moist air, aroma of wet soil and frogs.
But as we say nothing is perfect, so is the rainy season.. with the pleasant atmosphere, there are certainly the things that can turn your mood up-side-down.

Below are the few good and bad  things which we all come across or experience during the rainy season...

Disclaimer: People expecting something like "I like to walk in rain because nobody can see me crying" can leave the page right now.

1) Good: The First rainfall
No more grilling heat and sweaty skin.. the rainy superhero is here to rescue you, the only chance you get, to go kiddish and take a bath in first natural shower like a retard.

2) Bad: Mud (kichad) and Potholes
Say bye bye to your cool slip-ons and air breathing walkers, walking is not fun anymore.. just one rainfall and the road is full of potholes and potholes full of mud.. ready to spill on your cloths and spoil your mood. 

3) Good: Chai
If you are an Indian, then the first thing that comes in your mind with rain, should be the garama-garam-chai. No matter where you are.. you can always find a cup of tea near you to please yourself.

4) Bad: Mosquitoes
These little bastards exists on earth just because God cannot see us enjoying the lovely weather for free. Keep itching urself (like Mahesh Bhatt) in the day-time, to return the favor of humming music these mosquitoes played in your ears, all night long.

5) Good: Bhajiya and Bhutte
No need to explain how devine it is to enjoy mom-made Bhajiya (with pudeena chatani) at home when its raining heavily outside. If you are not a couch-potato and a long drive in rain is fun for you.. Masala bhutta is there to accompany you on every highway.

Still want a reason to eat high-on-calories bhajiya during rains? Just break a bhajiya into two and see the steam coming out... I bet you will fall in love with this oily food, all over again.

6) Bad: Allergies

*making weirdest faces before sneeze* aaaannnddd...here we go... Accchhhhhoooooo...  *rub your running red-nose and slightly take away the wet hankerchief*

Yes.. it happens with almost all of us.

7) Good: Free of cost Wash-n-clean 

Whether its your bike, car, lawn or your bungalow, a drizzle will take away all the dirt and make them shine and glow again (the way Yami Gautam glows in fair-n-lovely ad).

8) Bad: Traffic Jams

Ever had situation of you sitting in your car or on your bike, stuck in huge traffic jam ..which is moving with the speed of snail... feeling helpless.. half drenched... mood crushed so badly that you start cribbing in your head about everything in your life, including your cruel boss, your underpaid job, your control-freak parents, demanding girlfriend, lazy government, Indian cricket team, unbalanced nature, hole in ozone layer and blah blah blah.. Yes? That's how The God of Rains enjoys the show sitting upstairs.

9) Good: PICNICS and OUTINGS.. YEYY !!

No matter how old you are, going for a picnic or an outdoor trip with your family/friends is always a good decision. The perfect weather, lot of food and a good place to hangout is all you need to spend a good time with friends/family and also to get new Facebook DPs :)

10) Bad: Cloths takes too long to dry.

Your home is the new Dhobi Ghaat.. you will see cloths spread all over the living room sofa, bedrooms, behind your bathroom doors, corridors and everywhere else. But trust me, putting your underwear in microwave is not a good option. So be prepared, and buy an extra one as a backup or wait for till the clouds to go away.

If I have missed something or if you also have some other experiences with rain (no matter good or bad), do share it with me in the comments below.

NiAmos - The Retail Revolution, What's that?

A brand can always try to please the customer by their offers and advertising, but that wont make their customer really feel from heart to bother to go to their store and buy stuff, because now everyone is familiar with these 'marketing' tactics. Displaying a TV ad, a newspaper ad or huge billboard on street or even a facebook advert, can get a brand a huge follower base but not customers.

Apart from this, another thing which is affecting the customer base of a brand is the competition. Every brand is now putting all his efforts and trying all possible ways to stand out in competition,  

Lets take the example of the telecom sector for a while, we all come across loads of offers and advertisements from Idea, Airtel, Vodaphone etc on everyday basis, but does any of them really convinced us to leave the current network provider and switch to a new one? 

The answer would be "No", the only time someone switched their network provider is when he is not happy with the current one only, but not when other brand has impressed him enough. That's is the same thing happening in every other retail sector.

For me as a customer, I am not a shopaholic guy, I would never visit a store to just to check their offers or new collection only. The only time I go to store is the time when actually I need to "buy" stuff. Window shopping would be the thing on the planet that  would do in my leisure time. Hence these brands comparatively has a very lower number of chances to convince me. In such a case, the only way brand can really pull me to their stores is when they can raise my interest in them to that level or if they can really impress me with their services/products.

In that scenario,  if a brand can reach up to that intelligence and personalized treatment, that they can suggest me the products of my choice or avail me the offers on the basis of stuff I bought during previous visits in their stores/outlets..I would surely turn to be a fan and customer of a brand (from being just a follower).. and that is what NiAmos is capable of. Also, in that case, I wont mind anybody reading information from (and intruding) my social profile, if in turn it is turning out to be my benefit only.

NiAmos is a device launched by Liqvd Asia, which will establish the connection between the brand and consumer in the real world using their social media profiles. Know more about NiAmos here: www.niamos.com

NiAmos has the potential to empower the brands, to change the way their followers look at them. It is far beyond just the offers, the discounts or a birthday wish... its a new way for the brands to treat their customers individually, to make them feel special, to give them the personal attention, to make them happy, to convince them, to win their hearts...in other words.. to "Love them back".